Helpful Hints

Do not display a sign of "under new management" or "under new ownership". This acts as a magnet for undesirable people who may test your skills. They may perceive you as being a new operator who is inexperienced and desperate for custom. Another reason is that the regular customers on seeing that there has been a change in the operator may go to another motel. Often customers stay because of the operator not the motel facilities. If the customers are unaware the motel has changed hands before their first visit to you then you have a chance to win them over on this visit.

If your room occupancy is in excess of 70% then you should be looking to increase your room tariffs. This will result in the same cash surplus for less work. A lower occupancy at a higher tariff will produce the same profit. Ask me how?

Tracking internet advertising. If you have your own domain name you should be able to collect e-mails to the domain with various headers. For example in your advertising with Jasons travel media you could state your e-mail address as Jasons @ Yourdomain.co.nz and be able to pick this up. Then when looking at e-mails you can analyze how your customer found you.

More information For more useful information look at my blog page which has articles of interest: www.voices.realestate.co.nz/motels or click on kathie's blog under the menu.

Kathie Shepard - Motel Broker

Helpful Hints